Our innovative website design and build for leading online costume retailer All Fancy Dress has been shortlisted for Retail Systems’ Retail Website of the Year Award. We've been selected alongside leading retailers, including LK Bennett and Carpetright.
All Fancy Dress has been picked from a pool of national entries due to the high degree of innovation in the technology behind its website. The winning entry, which will be announced on 28th October at Grosvenor Hotel in London, recognises the development and growth of online retail.
Key to the website’s success has been Crafted's deployment of intelligent and flexible search marketing, together with the development, integration and ongoing evolution of bespoke content and stock management systems. This enables the site to handle large volumes of traffic whilst meeting customer demands. Since our partnership with the retailer, All Fancy Dress has seen a year-on-year business growth of 40%.