<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com) on Sat, 25 May 2013 11:34:06 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://blog.crafted.co.uk/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://blog.crafted.co.uk/blog/"/><link rel="self" type="application/atom+xml" href="http://blog.crafted.co.uk/blog/atom.xml"/><updated>2013-05-24T13:44:48Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com)">Squarespace</generator><entry><title>Digitally Crafted – a recap of the week in online marketing</title><category term="Digitally Crafted"/><category term="Digitally Crafted"/><id>http://blog.crafted.co.uk/blog/2013/5/24/digitally-crafted-a-recap-of-the-week-in-online-marketing.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/24/digitally-crafted-a-recap-of-the-week-in-online-marketing.html"/><author><name>Crafted</name></author><published>2013-05-24T13:31:25Z</published><updated>2013-05-24T13:31:25Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In this week’s round-up of the most important talking points within the fast-moving world of digital marketing, we learn that Twitter launches its new lead generation tool in a bid to assist marketers. Pinterest partners with big brands to provide contextual information to pins and there’s been significant enhancements to Google Analytics’ Goals, including a new set-up process, templates and verification option.]]></summary></entry><entry><title>Just how important is social media to your business?</title><category term="Social media"/><category term="social media"/><id>http://blog.crafted.co.uk/blog/2013/5/21/just-how-important-is-social-media-to-your-business.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/21/just-how-important-is-social-media-to-your-business.html"/><author><name>Crafted</name></author><published>2013-05-21T09:10:56Z</published><updated>2013-05-21T09:10:56Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[The rise of social media provides significant opportunities for businesses. With social media reportedly producing up to twice as many marketing leads as trade shows, telemarketing and direct mail, this post will explore how social media can help your business to thrive online.]]></summary></entry><entry><title>Baby Crafties!</title><category term="Crafted"/><category term="Emma Plummer"/><category term="Event coverage"/><category term="Our team"/><id>http://blog.crafted.co.uk/blog/2013/5/20/baby-crafties.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/20/baby-crafties.html"/><author><name>Crafted</name></author><published>2013-05-20T13:15:00Z</published><updated>2013-05-20T13:15:00Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[Friday saw our PR Director, Emma Plummer, head off on her maternity leave, with Crafted wishing her all the best by holding a lunch time baby-shower. As part of the celebrations, each member of the team brought in a baby photograph for a game of ‘guess the baby’. We had a lot of fun trying to work out who was who in the line-up, so why don’t you have a go?]]></summary></entry><entry><title>Digitally Crafted – a recap of the week in digital marketing</title><category term="Crafted"/><category term="Crafted Media"/><category term="Digitally Crafted"/><category term="Digitally Crafted"/><category term="digital marketing"/><category term="digital marketing round up"/><id>http://blog.crafted.co.uk/blog/2013/5/17/digitally-crafted-a-recap-of-the-week-in-digital-marketing.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/17/digitally-crafted-a-recap-of-the-week-in-digital-marketing.html"/><author><name>Crafted</name></author><published>2013-05-17T10:10:06Z</published><updated>2013-05-17T10:10:06Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In this week’s round-up of the biggest talking points within the world of digital marketing, we learn that Bing increases its search market share to more than 17%, YouTube expands its live streaming to all channels with a minimum of 1,000 subscribers and Apple celebrates reaching the 50 billion mark for App Store downloads worldwide.]]></summary></entry><entry><title>Crafted launches new identity of leading IT provider Corbel Solutions</title><category term="Branding "/><category term="Corbel Solutions"/><category term="Crafted"/><category term="Design"/><category term="Getech Solutions"/><category term="Web development"/><category term="branding"/><id>http://blog.crafted.co.uk/blog/2013/5/14/crafted-launches-new-identity-of-leading-it-provider-corbel.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/14/crafted-launches-new-identity-of-leading-it-provider-corbel.html"/><author><name>Crafted</name></author><published>2013-05-14T09:00:25Z</published><updated>2013-05-14T09:00:25Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[We're delighted to have completed the rebrand of one of East-Anglia’s leading IT providers, Corbel Solutions (Corbel), formerly known as Getech Solutions.]]></summary></entry><entry><title>Digitally Crafted - the week that was in digital marketing</title><category term="Digitally Crafted"/><id>http://blog.crafted.co.uk/blog/2013/5/3/digitally-crafted-the-week-that-was-in-digital-marketing.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/5/3/digitally-crafted-the-week-that-was-in-digital-marketing.html"/><author><name>Crafted</name></author><published>2013-05-03T09:00:00Z</published><updated>2013-05-03T09:00:00Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In this week’s round-up of the most important talking points in the world of digital marketing we learn that Facebook loses two million of its UK-based users in the last six months, Google offers clearer search labels following a recent EU probe and the majority of businesses currently spend less than five per cent of marketing budgets on conversion rate optimisation (CRO).]]></summary></entry><entry><title>Digital Bites: videos from the public launch</title><category term="Crafted"/><category term="Digital Bites"/><category term="Digital Bites "/><category term="Event coverage"/><id>http://blog.crafted.co.uk/blog/2013/4/30/digital-bites-videos-from-the-public-launch.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/4/30/digital-bites-videos-from-the-public-launch.html"/><author><name>Crafted</name></author><published>2013-04-30T11:04:32Z</published><updated>2013-04-30T11:04:32Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[This morning marked the public launch of Digital Bites  – a unique breakfast networking series providing advice, inspiration and intelligence into the latest trends in digital marketing and the online world. Free-to-attend, the event featured bite-sized seminars, packed with easily digestible information to help businesses compete in the online age.  At the public launch, attendees also enjoyed an artisan breakfast and met key members of the local business community.]]></summary></entry><entry><title>Crafted out and about in May</title><category term="Crafted"/><category term="Crafted Media"/><category term="Event coverage"/><id>http://blog.crafted.co.uk/blog/2013/4/30/crafted-out-and-about-in-may.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/4/30/crafted-out-and-about-in-may.html"/><author><name>Crafted</name></author><published>2013-04-30T10:00:23Z</published><updated>2013-04-30T10:00:23Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[May will result in another packed events calendar for Crafted, with the team speaking at several conferences, exhibitions and seminars around the region:]]></summary></entry><entry><title>Digitally Crafted – this week in online marketing</title><category term="Crafted"/><category term="Crafted Media"/><category term="Digitally Crafted"/><category term="Digitally Crafted"/><category term="digital marketing"/><category term="digital marketing round up"/><id>http://blog.crafted.co.uk/blog/2013/4/26/digitally-crafted-this-week-in-online-marketing.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/4/26/digitally-crafted-this-week-in-online-marketing.html"/><author><name>Crafted</name></author><published>2013-04-26T09:03:07Z</published><updated>2013-04-26T09:03:07Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In this week’s round-up of the most important talking points within the world of digital marketing, we discover that smartphone paid search cost-per-clicks were almost half the expense of desktop ads in Q1 2013. We also discover that mobile commerce looks set to scoop 15 per cent of all online retail sales in 2013 and the vast majority of businesses confirm personalisation is critical to their overall success.]]></summary></entry><entry><title>AdWords Remarketing: Part 2 Set Up, Structure and Settings</title><category term="Adwords"/><category term="Google"/><category term="PPC"/><category term="PPC"/><category term="remarketing"/><id>http://blog.crafted.co.uk/blog/2013/4/24/adwords-remarketing-part-2-set-up-structure-and-settings.html</id><link rel="alternate" type="text/html" href="http://blog.crafted.co.uk/blog/2013/4/24/adwords-remarketing-part-2-set-up-structure-and-settings.html"/><author><name>Crafted</name></author><published>2013-04-24T09:31:05Z</published><updated>2013-04-24T09:31:05Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[In this article, John Stuchfield focuses on how to set up remarketing campaigns; including how to create lists and custom combinations, what settings you should be thinking about, and some optimisation tips.]]></summary></entry></feed>